ExtraMan® Treats You Right at ExtraMile®

EXTRAMAN IS ON INSTAGRAM

ExtraMile® is the convenience store where our audience can always get something extra. And we turned that inherent love of all things extra into a community using their very own superhero - EXTRAMAN®. This year we emphasized a regular cadence of video content, using ExtraMan’s® extra lovable and extra good vibes personality to connect with our audience on social.

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LIFESTYLE

From special occasions to everyday extra pick-me-ups, we created content surrounding the habits and lifestyle of our audience. Custom coffee concoctions? Crazy unique snack combos? We got you.

ANIMATION

Of course, with a highly animated spokesperson like ExtraMan®, we created fun animated shorts and gamified content throughout the year to speak toAnd seasonal moments where ExtraMile® superfans might want to treat themselves to a little extra.